Logo Design

vlogo-animate

Creative Process

At My job at Plastic Surgery Studios. The design department was tasked with designing a logo for one of our long time clients. Me and designed comps independently. Ultimately my logo was selected and is currently in use. 

Step One: Ideation

Step Two: Mock Up

Step Three: Refine

Step Four: Package

Ideation

The way I get started with a logo design is drawing up as many iterations as possable. I try to do 50. Some times I don’t make it. But that’s the number I aim for. To make sure I have thought of anything that could help me. 

I also look for inspiration here too. Brands that clients have referenced or things that fit their aesthetic. 

 

Mock Up

This is where the ideas on paper come into the machine. I turn 3 to 5 of my favorites into a vector. If one isnt working like I think, I pick my next favorite. Untill I have enough that I cam confident to send to the client. 

The client ended up liking this one. He had a branded procedure called “True Form Tummy Tuck” But wanted to apply true form to all of his procedures. I thought a hand written logo would suit him well because that is his signature touch. What better way to show this than to make it his signature. 

My 

Refine

Once one was picked. I was able to run with that and make it into the logo he would love. He wanted to see different mock ups of hand written fonts so I gave some more ideas. 

Let’s Start Something new
Say Hello!

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis.